Kuromi is getting a chaotic new best friend. Sanrio’s mischievous icon is teaming up with global pop group Katseye for a Target-exclusive capsule collection, and the collab is bringing main-character energy to everything from apparel to snacks.
The full collection officially launches Aug. 14, timed to drop with Katseye’s new EP, Wild. But you don’t have to wait: vinyl copies of Wild are available to order right now, and CD preorders are also live at Target, so early fans can get a head start before the rest of the collab drops.
Katseye — Beautiful Chaos (Target Exclusive, Vinyl)
Credit: Universal Music Group
If sold out at your local Target, sign up to get notified for restocks.
Heads up: Katseye’s Beautiful Chaos vinyl (pomegranate-colored, with a group photo postcard) is already sold out in a bunch of stores nationwide. If your local Target is out, you can sign up to get notified when it’s back in stock — but given the demand, don’t sleep on it.
The EP itself is all about “celebrating confusion,” blending genres to capture the chaos of pushing creative boundaries and growing as an artist. It also marks a milestone for the six-member group — Daniela, Lara, Manon, Megan, Sophia, and Yoonchae — who hail from the U.S., Switzerland, the Philippines, and South Korea, repping a global fanbase.
Mashable Top Stories
The rest of the collection turns Kuromi’s rebellious streak into something you can wear, sip from, and snack on. Apparel leads the charge with graphic tees featuring Kuromi alongside the Katseye members, plus a matching gray crewneck sweatsuit for anyone looking to coordinate. There’s also a Kuromi ears beanie and a purple clear bag, perfect for concert nights.
Credit: Hybe UMB LLC / Sanrio co. Ltd
Credit: Hybe UMB LLC / Sanrio co. Ltd
The lineup includes:
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Apparel (tees, sweatsuit, beanie, clear bag): $10-$30
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Collectibles (plush charm, keychain, figurines, trading cards): starting at $6.99
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Drinkware (insulated tumblers in Kuromi purple or black): $22.99
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Snacks (cookie rolls, mochi bites, freeze-dried, and popping candy): $2.99-$4.99
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A-Sha ramen and boba beverages in collab packaging: $1.99-$9.99
The food tie-in is the biggest curveball of the collab — ramen and boba weren’t on anyone’s Sanrio bingo card, but it fits right in with the “collect everything” spirit of the drop.
Fans headed to KCON LA (Aug. 14-16) get first dibs on select pieces at Sanrio’s Kuromi’s Mischief Mansion activation before the full collection hits Target and stores nationwide on Aug. 14, while supplies last.
