Lisa Mitchell
- Coinbase lists ZORA under Experimental Label on 25 April.
- ZORA debuted via airdrop and Binance Alpha two days earlier.
- Supported by KuCoin, Bitget, Gate.io, MEXC, and Bitrue
Coinbase has officially listed ZORA, a content tokenisation cryptocurrency launched just two days prior, marking another step in its strategy to support early-stage blockchain projects.
Alongside ZORA, Mantle (MNT) was added to the exchange’s listing roadmap. Both tokens have recorded modest price gains since the announcements, reflecting market appetite for newer digital assets with experimental utility.
ZORA’s launch comes at a time of heightened interest in creator-focused blockchain tools, especially those built on Base—Coinbase’s Layer 2 network.
By promoting projects that tokenise social content and decentralised media, Coinbase is increasingly positioning itself as a gateway for cultural crypto trends.
As exchanges compete to list innovative assets, these additions show Coinbase’s push to connect speculative interest with real-world application—whether through tokenised memes or modular governance solutions.
ZORA begins trading on Coinbase
On 25 April, Coinbase confirmed ZORA had gone live for trading via its website and mobile apps. Initially announced through X (formerly Twitter), the exchange followed up with a full listing update, confirming the token’s availability under its Experimental Label.
The label acts as a caution, signalling that ZORA may face low liquidity and high volatility due to limited market history. Still, its swift multi-platform rollout, including Binance Alpha, Bybit, KuCoin, Bitget, Gate.io, MEXC, and Bitrue, illustrates strong early demand.
ZORA was trading at $0.02 at the time of writing, up 2.3% since the announcement. It serves as the native token of the Zora platform, a protocol enabling creators to mint and trade content as NFTs, with broad support from Base ecosystem contributors.
Source: CoinMarketCap
Experimental tag signals caution
The Experimental Label assigned to ZORA alerts users to potential risks, such as increased volatility and possible order failures. Coinbase uses this designation for tokens with lower trading volume or limited liquidity.
Despite the warning, interest remains high. The Zora platform allows tokenisation of social content—an approach championed by Jesse Pollak, Base’s founder.
Pollak previously turned a tweet into a tradable content coin, sparking a brief viral moment that saw the asset collapse 99% within hours.
Still, the episode generated attention for content coins, making ZORA’s listing a timely case study in the evolving intersection of digital culture and market speculation.
Mantle added to roadmap
Coinbase also added Mantle (MNT) to its listing roadmap the same day. While not yet available for trading, MNT saw a 6.5% price bump to $0.74 following the news.
The token backs a modular Ethereum Layer 2 network aimed at improving governance, DAO tooling, and capital deployment efficiency.
Coinbase clarified that MNT trading will go live once sufficient liquidity and technical infrastructure are in place. No launch date has been announced yet.
Coinbase eyes creator-led projects
Coinbase’s additions show an appetite for supporting up-and-coming projects focused on Web3, decentralised media, and governance.
ZORA and MNT cater to distinct use cases—content tokenisation and modular scaling—yet both reflect the market’s increasing interest in utility-driven crypto assets.
As platforms seek new ways to bridge blockchain tools with mainstream usage, Coinbase’s role in vetting and exposing such tokens becomes critical.
The Experimental Label helps balance early access with informed caution, while listings like ZORA suggest growing investor willingness to engage with unproven but promising projects.
